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The Good Earth
Brand Identity
The Good Earth aims to promote healthier eating habits by introducing an all natural snack to the Filipino market and supporting local farmers.
Background
There is a common impression that healthy snacks are either bland or expensive, but Unilab is here to shake things up with their new brand The Good Earth which offers vegetable and fruit snacks as a healthier alternative to the junk food that is commonly sold in the supermarket.
The Approach
With the target consumers in mind, the visual approach was created to be distinctive, charismatic and memorable from packaging, copy to web design. Through bright and bold colors complimenting each flavor, the snacks will surely stand out may it be in stores, online or in the mind of our consumers.
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