Hale is a mental wellness app made through a 12-hour branding competition. The app is conceptualized for millenials dealing with stress and anxiety-related conditions where technology is used as a stepping stone to make mental health services accessible to all.
Young people often prioritize their physical health over their mental health leading to the rise of stress and anxiety related problems. Hale is a wellness companion that provides various tracking methods, tips and peer support especially made for millenials.
Hale was created to provide healthy coping mechanisms anchored on Cognitive Behavioral Therapy (CBT). Given that the app was targeted towards millennials, the interface and landing page used cool houses and space-themed characters to create a calm and friendly environment.